🏭Manufacturing

Sorpetaler: AI-Powered Sales Automation

How a leading window manufacturer automated sales processes and improved customer engagement with AI

Sorpetaler logo

Sorpetaler Fensterbau is a premium German window and door manufacturer with over 140 years of experience, known for their high-quality, energy-efficient products and exceptional craftsmanship.

2 hrs

Daily Time Saved

2%

Increased Conversion

24/7

Customer Support

Sorpetaler manufacturing facility

The Challenge

Sorpetaler's sales team was spending approximately 2 hours each day dealing with repetitive queries such as quote generation and answering product-related questions. This not only consumed valuable time but also limited their ability to focus on more complex sales opportunities.

Additionally, Sorpetaler needed to scale their sales operations to reach new markets without compromising on closure rates or customer engagement. As a premium manufacturer, maintaining high-quality customer interactions was essential to their brand reputation.

Our Solution

Working with Helixia, Sorpetaler developed a comprehensive AI sales and customer support agent that provided 24/7 support via WhatsApp. This AI agent was specifically trained on Sorpetaler's product catalog, pricing structure, and sales processes.

The AI agent was designed to handle multiple critical functions:

  • Lead qualification through intelligent conversation
  • Detailed product consultations with accurate specifications
  • Instant quote generation based on customer requirements
  • Seamless handoff to human sales representatives for complex inquiries

The solution integrated directly with Sorpetaler's existing CRM system, ensuring all customer interactions were properly documented and follow-ups were scheduled automatically.

The Results

The implementation of the AI sales and support agent delivered significant and measurable results for Sorpetaler:

  • Time Efficiency: Sales team members saved an average of 2 hours per day, allowing them to focus on high-value activities and complex customer needs
  • Increased Conversion: The business saw a 2% increase in conversion rate, attributed to faster response times and consistent follow-up
  • 24/7 Availability: Customer inquiries were addressed at all hours, significantly improving customer satisfaction
  • Market Expansion: The ability to handle inquiries in multiple languages helped Sorpetaler expand into new markets without additional staffing

"We built our AI sales agent with Helixia to automate incoming inquiries via WhatsApp. It's a big win for both our team and our customers—routine questions are handled instantly, which means our sales team can focus on high-value conversations and complex projects. The result is faster responses, better service, and a much smoother experience overall."

Stefan Appelhans

Owner, Sorpetaler Fensterbau

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